SEM, short for Search Engine Marketing, includes all the marketing
methods used to increase the visibility of a website in SERPs
(Search Engine Results Pages). We are talking about SEO
(Search Engine Optimisation), PPC advertising (Pay-Per-Click advertising),
paid inclusion, social media optimisation.
SEM is very important for businesses selling their products or services
online
Most internet users use search engines to find information, products or
services that they are looking for, in fact ‘93 percent of users worldwide
use search engines to find websites’ - Forrester Research. So, Apache has
a wide range of strategies to do SEM for your products and services
"Sponsored search" Internet advertising service provided by Yahoo!.
Advertise your business in search results on Yahoo! You can put your
business in front of potential customers at the precise moment they're
searching for what you sell.
The Yahoo! network hosts the most page views of any online ad
network. It includes:
Yahoo! sites, including Y! News, Sports and more, which reach 75% of
the U.S. online population.
Yahoo! partners' sites, including eBay, WebMD and hundreds of online
newspapers.
Right Media Exchange, featuring over 40 networks and thousands of
publisher sites.
With Google AdWords, you can create and run ads for your business,
quickly and simply. Run your ads on Google and our advertising
network -- no matter what your budget, you'll only pay when
people click your ads.
AdWords ads are displayed along with search results when someone
searches Google using one of your keywords. That way, you'll be
advertising to an audience that's already interested in your business.
You can also choose to display your ads on content sites in the
growing Google Network. And, you can choose the exact content
placements where you'd like your ad to appear, or you can let
contextual targeting match your keywords to content.
Pay-per-click advertising, also known as PPC, is a form of online advertising whereby visitors are directed to an advertiser's website after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis.
The best example of pay-per-click advertising is Google's PPC advertising called Google AdWords.
Facebook Advertising
- Reach your exact audience and connect real customers to
your business. - Reach over 130 million active Facebook users.
- Attach social actions about your business to your ads.
- Create demand for your product with relevant ads.
- Precisely target by age, gender, location, and more.
- Choose to pay per click (CPC) or impression (CPM).